19 July 2024

Davines crée une nouvelle coloration

Davines lance une nouvelle coloration sans ammoniaque, inspirée de la nature.

Cette nouvelle ligne utilise les propriétés d’ingrédients actifs d’origine naturelle comme les caroténoïdes, des pigments végétaux à l’action anti-oxydante (capables d’influencer la coloration de certains êtres vivants dont les insectes), ou encore la mélanine végétale antioxydante et anti-radicaux libres, extraite du dattier. Pour créer sur les cheveux le milieu alcalin nécessaire à la pénétration des pigments, l’ammoniaque a été remplacée par la Monoéthanolamine (MEA), une substance biologique hydrosoluble et biodégradable, complètement inodore, et intensifiée par la synergie avec le méta silicate. Cette nouvelle ligne se compose de trois produits : une Coloration en crème, sans ammoniaque, proposée en 43 nuances différentes, une Crème Base, capable d’amplifier les possibilités de la ligne et de garantir une action conditionnante, et un Activateur. Ce dernier se présente comme une émulsion crémeuse qui facilite le mélange de la couleur et favorise le résultat de la coloration, en synergie avec les autres composants du système. Elle contient de la Vitamine C, aux importantes propriétés antioxydantes et anti radicaux libres, pour protéger la structure du cheveu. La gamme se présente dans un packaging blanc et noir qui traduit les valeurs éthiques et esthétiques de la marque. Egalement, une Poudre décolorante à faible volatilité, sans ammoniaque et persulfates, qui peut éclaircir jusqu’à sept tons.

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