La Dioka Academy est la plateforme de formations qui réconcilie les coiffeurs avec les cheveux bouclés, frisés et crépus, tout en leur permettant d’étendre leur clientèle. Rencontre avec Daba, la fondatrice.
Daba a créé la Dioka Academy pour les cheveux bouclés à crépus suite à sa propre expérience. « Lorsque j’ai décidé de porter mes cheveux au naturel, je suis tombée sur un no man’s land en matière de savoir-faire. Puis j’ai fini par trouver un coiffeur qui m’a réconciliée avec mes cheveux », nous explique-t-elle. Cette quête fastidieuse pour trouver le coiffeur idéal, Daba, a bien vite compris qu’elle était celle de bien d’autres femmes. Pour cette raison, elle a fondé Dioka et son label qualité du même nom.
La création d’un label qualité Dioka
Le premier objectif de la Dioka Academy a été de donner aux femmes arborant des cheveux bouclés à crépus les bonnes adresses où se faire coiffer. Au cœur du Label Dioka, trois critères : la technique, l’expérience client et la qualité de l’espace et de l’hygiène. Mais au bout de trois ans, Daba a vite fait le tour. « Je me suis déplacée dans toute la France et visité 150 salons. » Elle décide alors de former d’autres coiffeurs pour étendre son réseau et son label.
Daba s’est associée avec plusieurs coiffeuses déjà labellisées et propose des ateliers autour de deux volets : les compétences techniques et la partie expérience client et communication. « Les femmes aux cheveux bouclés, frisés, crépus ont souvent peur d’aller chez le coiffeur. Elles sont un peu stressées. Le coiffeur doit les rassurer, être à leur écoute. Il peut leur montrer les techniques réalisées, les marques qu’il utilise. Instagram est également un excellent moyen de communication s’il est bien utilisé. »
Une formation globale
Quelle est la différence entre la Dioka Academy et le CQP cheveux spécifiques, cheveux bouclés à crépus ? La Dioka Academy propose des formations privées qui s’adressent à tous les coiffeurs. À l’inverse, le CQP est une formation publique dispensée, pour le moment, dans 5 établissements en France. La Dioka Academy dispose de modules adaptés à chaque type de cheveux et leurs spécificités. L’accompagnement est global et sur mesure. Les participants ont accès à l’expertise de Daba, formée au marketing qui a fait ses armes chez LVMH. « Lorsque je regarde les comptes Instagram des coiffeurs, je trouve dommage que l’expérience physique client ne soit pas assez mise en avant, nous confie Daba. Ce que j’aime dans mon travail, c’est la partie consulting afin d’aider les professionnels. »
Avis aux coiffeurs qui souhaitent accroître leurs compétences et attirer dans leur salon une nouvelle clientèle. Vous trouverez à la Dioka Academy, le savoir-faire et une belle communauté de clientes conquises par le fonctionnement. Daba sera présente au salon Beauté Sélection de Lyon pour la représenter les 26 et 27 novembre prochains et y animera deux conférences (Programme).
Great write-up, I’m regular visitor of one’s web site, maintain up the nice operate, and It is going to be a regular visitor for a lengthy time.
Rattling nice design and excellent content, hardly anything else we require : D.
As soon as I observed this site I went on reddit to share some of the love with them.
This is the precise weblog for anybody who desires to seek out out about this topic. You realize so much its virtually laborious to argue with you (not that I really would need…HaHa). You positively put a new spin on a topic thats been written about for years. Great stuff, just great!
Hi my loved one! I wish to say that this article is awesome, great written and include approximately all important infos. I’d like to look extra posts like this .
I’ve been exploring for a little for any high quality articles or blog posts on this kind of area . Exploring in Yahoo I at last stumbled upon this site. Reading this information So i am happy to convey that I’ve an incredibly good uncanny feeling I discovered just what I needed. I most certainly will make sure to don’t forget this website and give it a look on a constant basis.
I was wondering if you ever considered changing the page layout of your site? Its very well written; I love what youve got to say. But maybe you could a little more in the way of content so people could connect with it better. Youve got an awful lot of text for only having one or two images. Maybe you could space it out better?
There are some attention-grabbing cut-off dates in this article however I don’t know if I see all of them heart to heart. There may be some validity however I will take maintain opinion until I look into it further. Good article , thanks and we would like extra! Added to FeedBurner as effectively
I’m impressed, I have to say. Actually rarely do I encounter a blog that’s each educative and entertaining, and let me inform you, you have hit the nail on the head. Your thought is excellent; the difficulty is something that not sufficient persons are speaking intelligently about. I am very completely happy that I stumbled across this in my search for something referring to this.
You made some good points there. I did a search on the matter and found a good number of folks will go along with with your blog.
I haven’t checked in here for some time because I thought it was getting boring, but the last several posts are good quality so I guess I will add you back to my daily bloglist. You deserve it my friend 🙂
Wow that was strange. I just wrote an extremely long comment but after I clicked submit my comment didn’t appear. Grrrr… well I’m not writing all that over again. Anyway, just wanted to say great blog!
Hey there, I think your blog might be having browser compatibility issues. When I look at your blog site in Ie, it looks fine but when opening in Internet Explorer, it has some overlapping. I just wanted to give you a quick heads up! Other then that, great blog!
Your style is so unique compared to many other people. Thank you for publishing when you have the opportunity,Guess I will just make this bookmarked.2
I believe this site contains very fantastic indited content posts.
Undeniably believe that which you stated. Your favorite justification seemed to be on the internet the simplest thing to be aware of. I say to you, I definitely get annoyed while people consider worries that they plainly don’t know about. You managed to hit the nail upon the top and also defined out the whole thing without having side-effects , people can take a signal. Will likely be back to get more. Thanks
wonderful put up, very informative. I ponder why the other specialists of this sector don’t notice this. You must continue your writing. I’m confident, you’ve a huge readers’ base already!
Just want to say your article is as surprising. The clarity in your post is simply nice and i can assume you are an expert on this subject. Well with your permission let me to grab your RSS feed to keep updated with forthcoming post. Thanks a million and please carry on the gratifying work.
Pretty great post. I just stumbled upon your weblog and wanted to say that I’ve truly enjoyed browsing your blog posts. In any case I will be subscribing for your feed and I’m hoping you write again very soon!
Pretty section of content. I just stumbled upon your weblog and in accession capital to assert that I acquire actually enjoyed account your blog posts. Any way I’ll be subscribing to your feeds and even I achievement you access consistently rapidly.
I’m just commenting to let you understand what a nice experience our daughter gained going through your web page. She discovered so many pieces, which include what it’s like to possess a great teaching mindset to make other folks just understand a number of impossible topics. You truly surpassed her desires. Thank you for offering the productive, dependable, informative and as well as unique guidance on that topic to Tanya.