Nouveau ! L’Oréal Professionnel présente Dia Color, son innovation en matière de coloration qui couvre les cheveux blancs, tout en garantissant un éclat naturel. Une coloration gloss semi-permanente.
Le principe de Dia Color ? Une coloration gloss semi-permanente qui inverse les effets de la perte de mélanine et assure jusqu’à 6 semaines de couleur brillante. Le produit se décline en 40 nuances cocréées avec des pros.
L’Oréal a fait appel à Jessica Gonsalves, coloriste experte et gérante du salon Maven à San Diego, Giuseppe Stelitano, coloriste professionnel et directeur créatif pour Trevor Sorbie à Londres, et Lucas Possetti, coiffeur et influenceur capillaire à Sao Paulo.
Le principe de la mélanine
Dia Color comble les manques en mélanine et réinjecte de la couleur à l’intérieur de la fibre.
Qu’est-ce que la mélanine ? Les molécules de mélanine sont synthétisées à la base du follicule pileux et implantées dans tout le cheveu. Elles fournissent une pigmentation naturelle et contribuent à la brillance des cheveux. La mélanine se dégrade progressivement au fil du temps, rendant les cheveux de plus en plus ternes. À mesure que la mélanine disparaît les premiers cheveux blancs apparaissent.
La formule Dia Color pénètre la cuticule pour combler les manques en mélanine en occupant la position de la mélanine naturelle. C’est la Technologie Melanin Gap Filler.
Une coloration rassurante pour vos clientes
- Coloration ton sur ton avec une faible oxydation pour des cheveux respectés.
- La couleur s’estompe naturellement en 6 semaines sans effet racine.
- Reflets 100 % fidèles et naturels, jusqu’à 1 ton d’éclaircissement.
- Formule enrichie en beurre de karité pour apporter douceur et soin.
Les engagements écoresponsables
Dia Color repose sur une formule jusqu’à 92% d’origine naturelle. Elle intègre de l’acide hyaluronique et du beurre de karité, tout en étant sans ammoniaque.
L’emballage ne comprend pas de notice papier. Il est constitué de carton 100 % recyclable. Le tube est en aluminium post-recyclé à 95 %.
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